Polycom and Redshift Research survey of 1,205 business decision
makers in 12 countries shows video conferencing becoming a business
communication standard, with 76 percent of respondents saying they use
video solutions at work today, and 56 percent of video conferencing
users participating in at least one video call a week
96 percent of business managers and leaders say video conferencing
helps companies defy distance and break down cultural barriers to
Audio quality – the ability to hear everyone clearly – ranked as
the most important feature for an ideal meeting over video
SAN JOSE, Calif. & LONDON--(BUSINESS WIRE)--
Inc. (Nasdaq: PLCM), the global leader in open, standards-based
unified communications and collaboration (UC&C), today announced that
almost all (96 percent) business decision makers believe video
conferencing removes distance barriers and improves productivity between
teams in different cities and countries. According to the “Global
View: Business Video Conferencing Usage and Trends” survey of more
than 1,200 business decision makers, conducted by Redshift Research and
commissioned by Polycom, video conferencing is an essential tool helping
improve team collaboration and closing the physical and cultural gap
between colleagues doing business across distances.
Video Conferencing Becoming Pervasive in Business
The survey found that video is becoming more pervasive in businesses
across the globe. When asked to choose their preferred methods of
communications today, respondents ranked video conferencing third (47
percent) after e-mail (89 percent) and voice/conference calls (64
percent), and those same business leaders and managers expect video to
be their most preferred collaboration tool in three years (52 percent),
followed by e-mail (51 percent) and voice/conference calls (37 percent).
Respondents who use video conferencing today said the three biggest
advantages are: better collaboration between globally dispersed
colleagues (54 percent), greater clarity of topics being discussed (45
percent) and more efficient meetings (44 percent).
Over three quarters of decision-maker respondents (76 percent) are now
using video conferencing at work with 56 percent of video users taking
part in video calls at least once a week. The survey found that in
Brazil, India and Singapore that number jumps up significantly, as more
than two-thirds of respondents in those countries use video conferencing
at least once a week.
The survey also revealed that 83 percent of respondents, and almost 90
percent of those in their 20s and 30s, use consumer video conferencing
solutions at home today, and almost half of all respondents use video
conferencing at home at least once a week.
“The growing popularity of video conferencing at home, especially by
millennials entering the workforce, is a big driver of increased
preference for and adoption of video collaboration in the workplace,”
said Jim Kruger, EVP and Chief Marketing Officer at Polycom. “Some key
factors to making video as popular in the office as it is at home is
ensuring it’s easy to use, providing a high quality connection,
delivering enterprise-grade security, and participants’ willingness to
accept and adapt to cultural differences as they communicate across
borders. We’re seeing businesses around the world defy distance every
day using video collaboration, including increasing productivity,
enhancing employee engagement, improving time to market and helping to
The study also showed that laptops and desktops are the most popular
devices for business video conferencing (75 percent of respondents),
followed by conference rooms (48 percent) and mobile devices (42
percent). As video conferencing continues to become more pervasive, in
three years laptops and desktops are still expected to be the most
preferred device (72 percent), while mobile devices and conference room
usage will increase to 55 and 51 percent, respectively.
Survey Uncovers Recommendations for Ideal Videoconferences and
Distractions to Avoid
The survey provided sharp insights from video conferencing users into
which behaviors constitute an ideal video meeting, and which are
distracting for business decision makers.
The survey found the top three most important criteria for an ideal
video meeting are:
The ability to hear everyone clearly (69 percent)
Technology that is straight forward and easy to use (60 percent)
Good eye contact with colleagues/ everyone is clearly visible (58
Respondents who use video conferencing said the most distracting things,
which should be avoided during video meetings, are:
Mobile phone going off during a meeting (58 percent)
People attending from inappropriate places – e.g., public transit, in
stores (52 percent)
People who are multi-tasking or look distracted – e.g., tapping on
keyboard – (51 percent)
Inappropriate background distractions such as colleagues, music, noise
What one country finds distracting, another doesn’t mind
The Polycom survey shed light on different opinions between users of
video collaboration in various countries, where one activity may be
distracting in one country but accepted in another.
Appearance matters (sort of). When asked if people not wearing
business attire was a distraction, respondents from India, Singapore
and Poland topped the list (30, 26 and 21 percent, respectively), and
on the other end of the spectrum, 13 percent or fewer of respondents
in the UK, France, Russia and The Netherlands find attire to be a
APAC sees video as critical tool for global business. In the
Asia-Pacific (APAC) region, international communications (between
colleagues in different countries) ranked as the most important use of
video conferencing (65 percent), versus 57 percent for inter-country
Close the deal. India leads the way in using video conferencing
for new business with 60 percent of respondents saying they use or
would use video conferencing for new business, followed by Russia and
Brazil at 49 and 44 percent, respectively. Across the globe, 38
percent of respondents use video, or would use video, for new business.
See me, hire me. The U.S. leads the way in leveraging video
conferencing for recruitment and hiring, as 32 percent of video
respondents said they use or would use video for this purpose,
followed by APAC at 28 percent.
Flexible working. In the Europe, Middle-East and Africa (EMEA)
region, respondents were mostly using video conferencing to empower
flexible working environments, which was cited as the second highest
reason for using the technology, after “connecting with colleagues
across the country.”
As access to video conferencing increases to virtually all employees
with a mobile device or laptop, the survey found that video users in
various business functions within organizations use video to defy
distance in slightly differing ways:
CEOs and founders rated flexible working and inter- office/local
meetings (50 percent each) as their top reasons they use or would use
video conferencing, followed by international meetings (46 percent),
new business/sales and company/department meetings (39 percent each).
During an average week, the marketing function uses video
collaboration the most frequently (64 percent use video at least
weekly) in an organization, followed by IT/engineering and facilities
(62 percent use video at least weekly). However, when it comes to
daily usage of video at work, the HR function is the power user (32
percent indicate they use video conferencing daily), followed by sales
executives (28 percent indicate they use video conferencing daily).
The IT/engineering and manufacturing/supply chain functions are most
likely to use video collaboration for international meetings, with 61
and 58 percent of respondents, respectively, saying they use or would
use video to collaborate face to face with colleagues internationally.
In fact, according to the survey results, these are the two job
functions that use video collaboration more for international meetings
than local, in-country video meetings.
All respondents, regardless of role, predominantly used video
conferencing for inter-office meetings, followed by international
inter-office meetings. Overwhelmingly, respondents said it is important
to try and understand different country cultures when meeting using
video conferencing (97 percent) and 89 percent of respondents called for
etiquette rules to be established to help them better use video
conferencing for business.
To help business better navigate these differences and drive more
effective use of video conferencing, Polycom is launching Polycom’s Guide
to Collaborating Across Borders, an insightful new guide
designed to help readers understand the nuances of doing business across
the globe. This guide is one of several new resources for business
leaders across almost every enterprise function – from IT to HR to the
C-suite – to learn how video conferencing can help them defy distance
and achieve their goals more quickly and efficiently. Learn
more about how people and businesses use video to defy distance
around the world.
Note to Editors:
The survey, “Global View: Business Video Conferencing Usage and Trends,”
was conducted by Redshift Research on behalf of Polycom, Inc.
Data was collected from 1,205 business decision makers in four regions
and 12 countries: EMEA (UK, France, Germany, Russia, Poland, Belgium and
The Netherlands); South America (Brazil), North America (USA) and APAC
(India, Singapore and Australia). All survey interviews were conducted
between August 25 and September 9, 2013. The survey defined “business
decision maker" as someone serving as a manager, director or owner with
decision making capability in the business.
Polycom is the global leader in open, standards-based unified
communications and collaboration (UC&C) solutions for voice and video
collaboration, trusted by more than 415,000 customers around the world.
Polycom solutions are powered by the Polycom® RealPresence®
Platform, comprehensive software infrastructure and rich APIs that
interoperate with the broadest set of communication, business, mobile
and cloud applications and devices to deliver secure face-to-face video
collaboration in any environment. Polycom and its ecosystem of over
7,000 partners provide truly unified communications solutions that
deliver the best user experience, highest multi-vendor interoperability,
and lowest TCO. Visit www.polycom.com
or connect with us on Twitter,
to learn how we’re pushing the greatness of human collaboration forward.
© 2013 Polycom, Inc. All rights reserved. POLYCOM®, the Polycom logo,
and the names and marks associated with Polycom’s products are
trademarks and/or service marks of Polycom, Inc. and are registered
and/or common law marks in the United States and various other
countries. All other trademarks are property of their respective owners.
Source: Polycom, Inc.